GVCM Chapter 4 & 5: Photos, Illustrations, and Text Integration

Name: Ariel Starling	Student Number: 11
ISM 4011: Introduction to Information Systems
Graphics and Visual Communication for Managers (GVCM)
Chapter 4: Using Photos & Illustrations and Chapter 5: Integrating Graphics & Text
DIRECTIONS:  Read the chapter first, then: 1. Answer the questions as indicated below in the space under the question.  Answers may be found in the appropriate chapter of your GVCM textbook. 2. Change your answers to blue so they can be easily distinguished from the questions. 3. Create a new blog post and copy this information into the post. 4. Once it is pasted into your blog, select all the text (CTRL A) and change the font to TREBUCHET. 5. Change the TITLE of the post to GVCM Chapter 4 & 5: Photos, Illustrations, and Text Integration
Chapter 4: Using Photos and Illustrations
1. How can photos and illustrations enhance a document or presentation? Does a graphic always add value to the document? Why is it important to choose the images carefully?
Both photographs and illustrations tend to speak to the audience more quickly than the written word and offer immediate emotional value to the viewer. Graphics do not always add value to the document. It is important to choose images carefully in order to ensure that it is adding value to the document and is appropriate for the subject matter.
2. What should you consider when deciding to use a color image or a black and white image?
One thing you should consider when deciding to use color or black and white images are whether or not color in the graphic is too much and will draw attention away from the documents material.
3.  Describe the following photographic terms:
1. Scale: how big or small does the photo need to be to convey its message appropriately and accurately? 2. Cropping: how is the subject matter of the photograph included within the frame of the image? 3. Focus: is the subject matter clear enough for the viewer to access the information? 4. Tonal range: do the values of the image allow for appropriate visual legibility?
4.  What are stock photos? How can you find them? Are you permitted to use any photos you find on the Internet free?  Are free photos available to you (try searching the Internet for FREE STOCK PHOTOS)?
Stock photos are photography or illustrations that are highly accessible over the internet. Free stock photos are available on the internet, and you are permitted to use them.
5. iStockPhoto: IStockPhoto is one of thousands of providers of stock photography. To answer these questions, go to the company website at: http://www.istockphoto.com/
1. Besides photos, what other stock materials can you find at iStockPhoto? You can also find audio and videos on the website. 2. Describe the methods of payment for images (scroll down to the bottom of the page): The methods of payment include purchasing credits, subscribing to the site and saving money, or creating a corporate account. 3. Can you get free photos from iStock? If so, how? iStock does not offer free photographs. 4. Think of an exotic animal to search for in the iStockPhoto gallery and then:    a. In the iStockPhoto SEARCH box, search for an image of the animal.    b. When you find a dramatic image of the animal, click on it to get to the photo’s pricing page.    c. Now click on the PAY-AS-YOU go link to see the pricing for the image.    d. Take a SCREENSHOT of the pricing page of the image, paste into PAINT, and save in your GRAPHICS folder.    e. When this document has been copied into a new blog post, insert the image in the space below. (See CHAPTER 3 for how to save screenshots.)
My exotic animal image:
6.  Describe when an illustration may be more effective than using a photograph in a document:
An illustration would be more effective to use in a document than a photograph when you are representing a concept such as in directions.
7. What are some of the disadvantages of using photos in a document?
Photographs may increase your printing costs if creating multiple reports and if readers are accessing your documents digitally it may slow down downloading time.
8. Describe the following issues regarding image preparation:
1. Color format: Files being printed by offset printers require colors to be specified in CMYK format. 2. Resolution: If you plan to print a document the resolution of the picture files you supply must be significantly higher than the 72 dots per inch required to view it on a screen. 3. Cropping: Cropping an image in a word processor or presentation program and crop it there, it is likely that the file will continue to include the entire image even though you are showing only part of it. This bloats the size of the document file.
9. Describe five best practices for using images in documents and presentations:
1. Decide whether or not an image will improve your message 2. Judiciously select the appropriate places in your presentation or document to incorporate your image 3. Decide what tone the image(s) should project 4. Spend that appropriate time researching and selecting the images 5. Decide whether a photograph or illustration is better suited for the communication
Chapter 5: Integrating Graphics and Text
1. Briefly explain these three roles that visuals play in text:
1. Visuals that evoke feelings: when visuals need no textual explanation because their purpose is to make readers feel certain emotions or come to conclusions on their own based on the visual. 2. Visuals that supplement text: visuals that are intended to support a point the text is making; most often used in data graphics. 3. Visuals that complement the text: the text and image include different content, both working together to communicate the main idea.
2. Describe five best practices for integrating text and graphics:
1. Refer the reader to the graphic within the text 2. Place the graphic as close as possible after the first reference 3. For supplementary visuals, tell the reader what to notice in the graphic 4. Be sure that you have designed the graphic to support the message in the text 5. Although the text and graphics are interdependent design the graphic to be self-explanatory